Pendampingan PKM Roblox Campus Tour Pemanfaatan Platform Roblox Sebagai Media Promosi Virtual Sekolah Di SMK Start Up Dara Jingga

Abstract

The development of digital technology and the gaming industry opens up new opportunities for promotional strategies and branding of educational institutions. As a technology-based school, SMK Start Up Dara Jingga requires innovative, interactive promotional media that aligns with the characteristics of the digital generation. This Community Service Program (PKM) aims to provide assistance in the creation of the Roblox Campus Tour as a virtual promotional medium for the school, utilizing the Roblox platform. This platform was chosen because of its extensive user base and support for the development of interactive three-dimensional virtual environments. Beyond its promotional potential, the Roblox virtual tour game also has the potential to serve as a learning tool and a school branding tool. This innovation reflects SMK Start Up Dara Jingga's image as a creative, technologically adaptive school that supports the use of digital technology in education. This aligns with the need to increase school competitiveness in the era of globalization. Based on this description, a Community Service is needed regarding the use of the Roblox game as a promotional medium for virtual school tours at SMK Start Up Dara Jingga. This research is expected to produce innovative, effective.