PENGARUH BODY IMAGE TERHADAP SELF ESTEEM PADA WANITA DEWASA AWAL PENGGUNA KOSMETIK

Authors

  • Elza Claudia Fakultas Psikologi, Universitas HKBP Nommensen, Medan, Indonesia
  • Ervina M.R Siahaan Fakultas Psikologi, Universitas HKBP Nommensen, Medan, Indonesia

DOI:

https://doi.org/10.56667/dejournal.v5i1.1072

Keywords:

Body image, Self-esteem, Kosmetik

Abstract

Penelitian ini bertujuan menganalisis pengaruh body image terhadap self-esteem pada wanita dewasa awal pengguna kosmetik. Studi kuantitatif ini melibatkan 338 responden wanita berusia 18-40 tahun yang diperoleh melalui purposive sampling. Pengukuran menggunakan instrumen skala Likert untuk body image berdasarkan konsep Cash dan Smolak dan self-esteem mengacu pada teori Coopersmith. Hasil analisis regresi menunjukkan body image berpengaruh signifikan terhadap self-esteem (F=265,865; p<0,001) dengan kontribusi 44,2%. Mayoritas responden (53,3%) memiliki body image kategori tinggi, dengan aspek Appearance Evaluation mendominasi (79,3%). Pada variabel self-esteem, 59,2% responden berada pada kategori tinggi dengan aspek Virtue tertinggi (60,1%). Penggunaan kosmetik harian berkorelasi dengan level body image dan self-esteem yang lebih tinggi. Penelitian ini menegaskan pentingnya persepsi tubuh positif dalam pembentukan harga diri pada wanita pengguna kosmetik

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Author Biographies

Elza Claudia, Fakultas Psikologi, Universitas HKBP Nommensen, Medan, Indonesia

Fakultas Psikologi, Universitas HKBP Nommensen, Medan, Indonesia

Ervina M.R Siahaan, Fakultas Psikologi, Universitas HKBP Nommensen, Medan, Indonesia

Fakultas Psikologi, Universitas HKBP Nommensen, Medan, Indonesia

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Published

2025-06-24

How to Cite

Claudia, E., & Siahaan, E. M. (2025). PENGARUH BODY IMAGE TERHADAP SELF ESTEEM PADA WANITA DEWASA AWAL PENGGUNA KOSMETIK . Dharmas Education Journal (DE_Journal), 5(1), 1387–1396. https://doi.org/10.56667/dejournal.v5i1.1072

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