PENGARUH BODY IMAGE TERHADAP SELF ESTEEM PADA WANITA DEWASA AWAL PENGGUNA KOSMETIK
DOI:
https://doi.org/10.56667/dejournal.v5i1.1072Kata Kunci:
Body image, Self-esteem, KosmetikAbstrak
Penelitian ini bertujuan menganalisis pengaruh body image terhadap self-esteem pada wanita dewasa awal pengguna kosmetik. Studi kuantitatif ini melibatkan 338 responden wanita berusia 18-40 tahun yang diperoleh melalui purposive sampling. Pengukuran menggunakan instrumen skala Likert untuk body image berdasarkan konsep Cash dan Smolak dan self-esteem mengacu pada teori Coopersmith. Hasil analisis regresi menunjukkan body image berpengaruh signifikan terhadap self-esteem (F=265,865; p<0,001) dengan kontribusi 44,2%. Mayoritas responden (53,3%) memiliki body image kategori tinggi, dengan aspek Appearance Evaluation mendominasi (79,3%). Pada variabel self-esteem, 59,2% responden berada pada kategori tinggi dengan aspek Virtue tertinggi (60,1%). Penggunaan kosmetik harian berkorelasi dengan level body image dan self-esteem yang lebih tinggi. Penelitian ini menegaskan pentingnya persepsi tubuh positif dalam pembentukan harga diri pada wanita pengguna kosmetik
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